Both are FCA-regulated and FSCS-protected. The real difference is fees, account types and how each platform feels to use. Verified against each provider’s published charges.
Fees verified July 2026. Capital at risk. Information, not financial advice.
Fund investors who value guidance, tools and phone support.
People who want their investments chosen and managed for them, including in a Lifetime ISA or Junior ISA, and who prefer one percentage fee to dealing charges.
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Account availability verified July 2026. Capital at risk. Information, not financial advice.
Reviewers highlight helpful phone support and a straightforward transfer process.
The £7.50 share dealing charge and dated parts of the website draw criticism.
Read Fidelity reviews on TrustpilotWe have not verified current review themes, so read recent reviews on independent sites to see what customers say since the Nutmeg brand became J.P. Morgan Personal Investing in November 2025.
For problems customers report, check the most recent reviews, as older ones may refer to the service under the Nutmeg name.
Read J.P. Morgan Personal Investing reviews on Trustpilot| Fee | Fidelity | J.P. Morgan Personal Investing |
|---|---|---|
| Platform fee | 0.35% from £25k to £250k; 0.20% from £250k to £1m; nothing above £1m; £90 a year flat under £25k without a regular savings plan | Managed styles: 0.75% a year on the first £100k, 0.35% above. Fixed Allocation: 0.45%, then 0.25%. Inc. VAT; fund costs extra |
| Share dealing | £7.50 per online trade | No dealing charges (managed service) |
| Fund dealing | Free | No trading charges; underlying ETF costs and market spread apply |
| FX fee | 0.75% tiered | Not applicable: managed portfolios |
| Stocks & Shares ISA | Platform fee applies | Stocks & Shares ISA (not flexible), Lifetime ISA, Junior ISA. No cash ISA |
| SIPP | Platform fee applies | Yes: personal pension (SIPP), from £500 |
| Withdrawals | Free | No exit charge; in-specie transfers out £20 per line of stock |
| Minimum to start | £25/month or £1,000 lump sum | £500 (ISA, pension, GIA); £100 (Lifetime ISA, Junior ISA); £10,000 (Income) |
Fidelity is a solid full-service choice for fund investors. Fund dealing is free, the ETF and share service fee is capped at £90 a year, and the guidance content is some of the best of the big platforms.
Costs are less friendly if you trade shares often or hold a small account without a regular savings plan. Compare it against AJ Bell if you want similar breadth with lower dealing charges.
J.P. Morgan Personal Investing is what Nutmeg became. J.P. Morgan bought Nutmeg in 2021 and retired the Nutmeg brand on 3 November 2025. The service works the same way: you choose an investment style, and the portfolio is built and managed for you. It offers a Stocks & Shares ISA, Lifetime ISA, Junior ISA, personal pension (SIPP) and general investment account.
You pay one service fee instead of dealing charges: 0.75% a year on the first £100,000 in the managed styles and 0.35% above that, or 0.45% then 0.25% for Fixed Allocation. On £20,000 that is £150 a year before fund costs. The trade-off is cost against effort: you pay more than a self-directed platform's fee, and in return the portfolio is chosen and rebalanced for you.
It depends on what you hold and how often you trade. Fidelity's platform fee is 0.35% from £25k to £250k; 0.20% from £250k to £1m; nothing above £1m; £90 a year flat under £25k without a regular savings plan, against managed styles: 0.75% a year on the first £100k, 0.35% above. Fixed Allocation: 0.45%, then 0.25%. Inc. VAT; fund costs extra at J.P. Morgan Personal Investing. On dealing, Fidelity charges £7.50 per online trade for shares and free for funds, while J.P. Morgan Personal Investing charges no dealing charges (managed service) for shares and no trading charges; underlying ETF costs and market spread apply for funds. Fees verified July 2026.
Fidelity is best for fund investors who value guidance, tools and phone support. J.P. Morgan Personal Investing is best for people who want their investments chosen and managed for them, including in a Lifetime ISA or Junior ISA, and who prefer one percentage fee to dealing charges. Both are FCA regulated and covered by the FSCS.
On Fidelity's ISA: Platform fee applies. On J.P. Morgan Personal Investing's ISA: Stocks & Shares ISA (not flexible), Lifetime ISA, Junior ISA. No cash ISA. Neither offers a flexible ISA, so anything you withdraw still counts against your annual allowance. Minimums are £25/month or £1,000 lump sum at Fidelity and £500 (ISA, pension, GIA); £100 (Lifetime ISA, Junior ISA); £10,000 (Income) at J.P. Morgan Personal Investing.
Fidelity offers a SIPP (platform fee applies). J.P. Morgan Personal Investing offers a SIPP (yes: personal pension (SIPP), from £500).
Fidelity scores 4.6 out of 5 on Trustpilot (Excellent) from over 6,500 reviews. J.P. Morgan Personal Investing scores 4.1 out of 5 (Great) from 2,718 reviews, checked 9 October 2026. The £7.50 share dealing charge and dated parts of the website draw criticism. For problems customers report, check the most recent reviews, as older ones may refer to the service under the Nutmeg name.
Yes. UK platforms accept ISA and SIPP transfers in, and you start the transfer with the receiving provider rather than the one you are leaving. Fidelity charges free on withdrawals and J.P. Morgan Personal Investing charges no exit charge; in-specie transfers out £20 per line of stock. Transfer as cash and you are out of the market while it settles; transfer in specie and you keep your holdings but it takes longer.
Fidelity or J.P. Morgan Personal Investing, the account is the easy part. What decides when you can retire is how much goes in and for how long. Delphina works that out from what you already hold and what you pay in each month.
Free to check. No card required. Takes about two minutes.