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Fidelity vs IG: which should you pick?

Both are FCA regulated and FSCS protected. The real differences are fees, investment range and how each platform feels to use. Here is the honest comparison.

Fees verified July 2026. Capital at risk. Information, not financial advice.

The quick answer

Choose Fidelity if...

Fund investors who value guidance, tools and phone support.

Choose IG if...

Active investors who want professional tools alongside long-term holdings.

Fees side by side

FeeFidelityIG
Platform fee0.35% up to £250k (0.20% above); £90/year flat if under £25k without a regular savings plan£0 (custody fee removed January 2026)
Share dealing£7.50 per online trade£0 commission with instant currency conversion
Fund dealingFreeNot available (shares and ETFs only)
FX fee0.75% tiered0.7%
Stocks & Shares ISAPlatform fee appliesFree
SIPPPlatform fee appliesAvailable, third-party administration fees apply
WithdrawalsFreeFree
Minimum to start£25/month or £1,000 lump sumNo minimum

What customers say

Fidelity4.6

Reviewers highlight helpful phone support and a straightforward transfer process.

The £7.50 share dealing charge and dated parts of the website draw criticism.

Read Fidelity reviews on Trustpilot

IG3.8

Experienced traders rate the platform quality, charting and market access.

Lower scores than rivals, with complaints about account queries and the complexity of the product range.

Read IG reviews on Trustpilot

The longer view

Fidelity is a solid full-service choice for fund investors. Fund dealing is free, the ETF and share service fee is capped at £90 a year, and the guidance content is some of the best of the big platforms.

Costs are less friendly if you trade shares often or hold a small account without a regular savings plan. Compare it against AJ Bell if you want similar breadth with lower dealing charges.

IG is best known for trading, but its share dealing account and ISA became far more competitive in 2026 when it removed custody fees and commissions. You get institutional-quality tools with no platform charge.

The 0.7% currency conversion fee is the main cost to watch on US shares, and there are no traditional funds. It suits confident investors; beginners will find simpler homes elsewhere.

Other comparisons worth a look

The broker matters less than the plan.

A 0.2% fee difference is worth optimising. Knowing whether you are saving enough in the first place is worth far more. Delphina models your pensions, ISAs and investments and tells you where you actually stand.