Press Kit
Everything you need to write about Delphina. Download logos, screenshots, and company information for media coverage.
Story Ideas
Compelling angles for your Delphina coverage
UK savers lost £7bn to inflation in 2025 while total personal debt reached £1.89 trillion. With only 9% getting proper financial advice and 67% turning to inadequate AI tools, explore why most UK households lack the guidance they need to protect their savings.
Key Data Points:
- • £7bn lost to inflation in 2025 (Yahoo Finance)
- • Total UK personal debt: £1.89 trillion (The Money Charity)
- • Only 9% of adults get professional financial advice (FCA)
- • 67% use general AI tools for financial guidance (Post Office)
The 35% gender pension gap and average £200k pots at age 55 reveal a UK retirement crisis. With only 8.6% of adults receiving professional financial advice and most turning to inadequate AI tools, women are disproportionately affected by the lack of proper retirement planning guidance.
Key Data Points:
- • 35% gender pension wealth gap (Pensions Policy Institute)
- • Average pension pot at age 55: £200k (DWP)
- • Only 8.6% receive professional financial advice (FCA)
- • Women most affected by advice gap (FCA research)
UK households are predicted to have £1000 extra in their pockets by the end of the Labour government, but with only 9% getting proper financial advice and 67% relying on inadequate AI tools, most people lack the guidance to maximize this economic opportunity and build long-term wealth.
Key Data Points:
- • £1000 extra predicted per household (ONS forecasts)
- • UK economy growing under Labour government (economic data)
- • Only 9% get professional financial advice (FCA)
- • 67% rely on inadequate AI tools (Post Office survey)
Company Overview
Product Name
Delphina
Tagline
Know where you are. Change where you're going.
Description
Delphina gives you clarity over your financial position. It connects your accounts, pensions, investments, and property in one place and tells you honestly where you stand. Built for the 9 in 10 UK adults who've never had proper financial guidance. So you finally know the answer to "Will we be okay?"
Founded
2025
Location
UK-based
Category
Value Propositions
Complete Financial Picture
See everything you have got: accounts, pensions, investments, property, all in one honest view.
Honest Assessment
Know where you actually stand, not where you hope. Delphina tells you the truth.
Clear Next Steps
Specific actions for your actual situation. Not generic tips. The two or three things that matter most.
Meet Our Founder
The vision behind Delphina
Syd Lawrence
CEO & Co-Founder
Syd Lawrence is the visionary founder and CEO of Delphina, on a mission to make sophisticated financial planning accessible to everyone in the UK. With deep expertise in technology and personal finance, Syd is building the next generation of intelligent financial tools that empower individuals to take control of their financial future with confidence.
Request InterviewLogos & Brand Assets
Delphina logos for media use
Primary Logo
Primary Logo
Format: SVG, PNG
Usage: Primary brand identity
Background: Works on light backgrounds
Horizontal Logo
Horizontal Logo
Format: SVG, PNG
Usage: Headers, footers, horizontal layouts
Background: Works on light backgrounds
Icon Logo
Icon Logo
Format: SVG, PNG
Usage: App icons, favicons, small spaces
Background: Works on any background
Product Screenshots
See Delphina in action
Goal Tracking
Set and track your financial goals
Personalised Guidance
AI-powered financial recommendations
Future Projections
Visualize your financial future
Financial Overview
Complete view of your financial health
Expense Analysis
Track and analyze your spending
Wealth Tracking
Monitor your assets over time
Product Descriptions
Various description lengths for different use cases
Short Description (150 chars)
Unlock financial peace and clarity. Build wealth with confidence using Delphina.
Character Count: 149
Usage: Social media bios, headlines
Tone: Direct and benefit-focused
Medium Description (300 chars)
Delphina empowers you to gain financial peace of mind through complete visibility into your money, confident decision-making with personalised guidance, and strategic planning for a secure future. Achieve your goals faster with clarity and confidence.
Character Count: 298
Usage: Directory listings, brief descriptions
Tone: Informative and benefit-driven
Long Description (500 chars)
Delphina empowers individuals to take control of their financial future with peace of mind. Gain complete visibility into all assets and liabilities, explore different financial scenarios confidently, and receive personalised guidance to optimise your wealth management strategy. Perfect for those ready to move beyond basic budgeting and embrace strategic financial decisions.
Character Count: 498
Usage: Full descriptions, articles
Tone: Comprehensive and strategic
Comprehensive Description (2000 chars)
Delphina revolutionises personal finance by empowering individuals in the UK to approach wealth management and decision-making with confidence. Our comprehensive platform combines intelligent insights with proven financial planning principles to deliver personalised guidance that helps users build lasting wealth and achieve their goals.
Financial Clarity & Peace of Mind: Gain instant peace of mind with real-time visibility into all your assets and liabilities, eliminating the stress of wondering 'where do I stand financially?'
Personalised Financial Guidance: Receive tailored advice based on your unique situation, making complex financial strategies accessible and actionable
Strategic Future Planning: Explore different life paths and financial decisions with confidence, reducing anxiety about major choices
Designed specifically for the UK market, Delphina understands local financial regulations, tax considerations, and investment opportunities. Our platform supports multiple currencies, integrates with UK financial institutions, and provides guidance that's relevant to your specific circumstances. Whether you're just starting your financial journey or you're an experienced investor looking to optimise your strategy, Delphina adapts to your needs and grows with you over time.
With Delphina, you're not just tracking numbers - you're building a comprehensive financial future. Our combination of intelligent technology, personalised guidance, and powerful planning tools makes sophisticated financial planning accessible to everyone, regardless of their experience level or current financial situation. Take control of your financial destiny with Delphina and discover the confidence that comes from having a clear, actionable plan for building lasting wealth.
Character Count: 1,998
Usage: Press releases, detailed articles, comprehensive profiles
Tone: Professional, comprehensive, and benefit-focused
Format: Paragraph-based with key bullet points
Brand Guidelines
Quick reference for brand usage
Colour Palette
Primary
#1a1a1a
Main brand color
Positive
#14b8a6
Success, growth
Authority
#0891b2
Trust, expertise
Negative
#f43f5e
Errors, warnings
Usage Guidelines
Do's
- ✓Maintain aspect ratio
- ✓Use high resolution assets
- ✓Provide attribution
- ✓Maintain clear space around logo
Don'ts
- ✗Alter logo colors
- ✗Add effects or filters
- ✗Stretch or distort logo
- ✗Crowd logo space
B2B Partnerships
Partner with Delphina to enhance your financial advisory services
For Financial Advisors
Delphina provides comprehensive tools for Independent Financial Advisors (IFAs) and financial coaches to better serve their clients with data-driven insights and professional reporting.
Client Dashboard
Professional client portfolio overview and reporting
Collaborative Planning
Work together with clients on financial scenarios and goals
Professional Tools
Advanced analytics and reporting for advisory services
Partnership Benefits
Partner with Delphina to enhance your service offering, improve client engagement, and grow your practice with cutting-edge financial technology.
White-Label Solutions
Brand Delphina tools as your own client portal
Revenue Sharing
Earn commissions on client subscriptions and premium features
Training & Support
Comprehensive onboarding and ongoing technical support
Target Audience
Who Delphina serves best
Wealth Builders
Aged 35-55, £150k+ income, building wealth for the future
Pre-Retirees
Aged 55-90, planning retirement and managing existing wealth
Financial Advisors
IFAs and coaches seeking better client tools and insights
Tech Professionals
Tech-savvy individuals wanting sophisticated financial planning
Retirement Planning Excellence
Specialized tools for retirement and long-term wealth management
Retirement Planning Tools
Retirement Projections
Model different retirement dates and lifestyle scenarios
Pension Optimisation
UK pension planning with tax efficiency strategies
Long-Term Care Planning
Plan for healthcare costs and long-term care needs
Estate Planning
Wealth transfer and inheritance tax planning
Why Choose Delphina for Retirement?
Delphina is specifically designed for UK retirement planning, combining sophisticated modeling with practical guidance to help you achieve the retirement you want.
UK-Specific Calculations
State pension, tax allowances, and UK-specific retirement rules
Risk Management
Market volatility and longevity risk modeling
Professional Guidance
Access to financial advisors and retirement planning experts
Media Contact
Get in touch for interviews, demos, and additional information
Press Inquiries
Response Time
Within 2 hours for media inquiries
Available For
Interviews, demos, product walkthroughs, expert commentary
Founder Interviews
Founder
Syd Lawrence - CEO & Co-Founder
Direct Contact
[email protected]Expertise Areas
UK fintech, financial planning technology, AI in finance, retirement planning
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Custom assets, specific data points, or expert commentary on UK financial trends? We're here to help.
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