Both are FCA-regulated and FSCS-protected. The real difference is fees, account types and how each platform feels to use. Verified against each provider’s published charges.
Fees verified July 2026. Capital at risk. Information, not financial advice.
Investors who want the fullest service, research and support and will pay a premium for it.
People who want their investments chosen and managed for them, including in a Lifetime ISA or Junior ISA, and who prefer one percentage fee to dealing charges.
Tick what you need. No account, no email. The answer is on this page.
Tick what you need above and we'll tell you which of the two covers it.
Account availability verified July 2026. Capital at risk. Information, not financial advice.
Service quality is the recurring theme: phone answered quickly, knowledgeable staff, smooth transfers.
Price. Even after the cuts, reviewers and commentators note cheaper alternatives for the same investments.
Read Hargreaves Lansdown reviews on TrustpilotWe have not verified current review themes, so read recent reviews on independent sites to see what customers say since the Nutmeg brand became J.P. Morgan Personal Investing in November 2025.
For problems customers report, check the most recent reviews, as older ones may refer to the service under the Nutmeg name.
Read J.P. Morgan Personal Investing reviews on Trustpilot| Fee | Hargreaves Lansdown | J.P. Morgan Personal Investing |
|---|---|---|
| Platform fee | Funds: 0.35% up to £250k, 0.25% £250k-£1m, 0.10% £1m-£2m, nothing above £2m. Shares, ETFs and investment trusts: 0.35%, capped at £150 a year in the ISA, SIPP and Fund & Share account | Managed styles: 0.75% a year on the first £100k, 0.35% above. Fixed Allocation: 0.45%, then 0.25%. Inc. VAT; fund costs extra |
| Share dealing | £6.95 per trade (cut from £11.95 in March 2026) | No dealing charges (managed service) |
| Fund dealing | £1.95 per trade (free via regular investing) | No trading charges; underlying ETF costs and market spread apply |
| FX fee | 1% on the first £5k, tiered lower above | Not applicable: managed portfolios |
| Stocks & Shares ISA | Platform fee applies | Stocks & Shares ISA (not flexible), Lifetime ISA, Junior ISA. No cash ISA |
| SIPP | Platform fee applies | Yes: personal pension (SIPP), from £500 |
| Withdrawals | Free | No exit charge; in-specie transfers out £20 per line of stock |
| Minimum to start | £25/month or £100 lump sum | £500 (ISA, pension, GIA); £100 (Lifetime ISA, Junior ISA); £10,000 (Income) |
Hargreaves Lansdown is the UK's largest DIY investment platform and leans into service: fast phone support, deep research and every account type you might need. The March 2026 fee cuts made it meaningfully cheaper, with fund fees down to 0.35% and share dealing at £6.95.
It is still rarely the cheapest option. You are paying for service and breadth, so the honest question is whether you will use them. If not, AJ Bell offers similar range for less.
J.P. Morgan Personal Investing is what Nutmeg became. J.P. Morgan bought Nutmeg in 2021 and retired the Nutmeg brand on 3 November 2025. The service works the same way: you choose an investment style, and the portfolio is built and managed for you. It offers a Stocks & Shares ISA, Lifetime ISA, Junior ISA, personal pension (SIPP) and general investment account.
You pay one service fee instead of dealing charges: 0.75% a year on the first £100,000 in the managed styles and 0.35% above that, or 0.45% then 0.25% for Fixed Allocation. On £20,000 that is £150 a year before fund costs. The trade-off is cost against effort: you pay more than a self-directed platform's fee, and in return the portfolio is chosen and rebalanced for you.
It depends on what you hold and how often you trade. Hargreaves Lansdown's platform fee is funds: 0.35% up to £250k, 0.25% £250k-£1m, 0.10% £1m-£2m, nothing above £2m. Shares, ETFs and investment trusts: 0.35%, capped at £150 a year in the ISA, SIPP and Fund & Share account, against managed styles: 0.75% a year on the first £100k, 0.35% above. Fixed Allocation: 0.45%, then 0.25%. Inc. VAT; fund costs extra at J.P. Morgan Personal Investing. On dealing, Hargreaves Lansdown charges £6.95 per trade (cut from £11.95 in March 2026) for shares and £1.95 per trade (free via regular investing) for funds, while J.P. Morgan Personal Investing charges no dealing charges (managed service) for shares and no trading charges; underlying ETF costs and market spread apply for funds. Fees verified July 2026.
Hargreaves Lansdown is best for investors who want the fullest service, research and support and will pay a premium for it. J.P. Morgan Personal Investing is best for people who want their investments chosen and managed for them, including in a Lifetime ISA or Junior ISA, and who prefer one percentage fee to dealing charges. Both are FCA regulated and covered by the FSCS.
On Hargreaves Lansdown's ISA: Platform fee applies. On J.P. Morgan Personal Investing's ISA: Stocks & Shares ISA (not flexible), Lifetime ISA, Junior ISA. No cash ISA. Neither offers a flexible ISA, so anything you withdraw still counts against your annual allowance. Minimums are £25/month or £100 lump sum at Hargreaves Lansdown and £500 (ISA, pension, GIA); £100 (Lifetime ISA, Junior ISA); £10,000 (Income) at J.P. Morgan Personal Investing.
Hargreaves Lansdown offers a SIPP (platform fee applies). J.P. Morgan Personal Investing offers a SIPP (yes: personal pension (SIPP), from £500).
Hargreaves Lansdown scores 4.3 out of 5 on Trustpilot (Excellent) from over 21,000 reviews. J.P. Morgan Personal Investing scores 4.1 out of 5 (Great) from 2,718 reviews, checked 9 October 2026. Price. Even after the cuts, reviewers and commentators note cheaper alternatives for the same investments. For problems customers report, check the most recent reviews, as older ones may refer to the service under the Nutmeg name.
Yes. UK platforms accept ISA and SIPP transfers in, and you start the transfer with the receiving provider rather than the one you are leaving. Hargreaves Lansdown charges free on withdrawals and J.P. Morgan Personal Investing charges no exit charge; in-specie transfers out £20 per line of stock. Transfer as cash and you are out of the market while it settles; transfer in specie and you keep your holdings but it takes longer.
Hargreaves Lansdown or J.P. Morgan Personal Investing, the account is the easy part. What decides when you can retire is how much goes in and for how long. Delphina works that out from what you already hold and what you pay in each month.
Free to check. No card required. Takes about two minutes.