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Freetrade vs Hargreaves Lansdown: which should you pick?

Both are FCA regulated and FSCS protected. The real differences are fees, investment range and how each platform feels to use. Here is the honest comparison.

Fees verified July 2026. Capital at risk. Information, not financial advice.

The quick answer

Choose Freetrade if...

Beginners who want a simple app and are happy with shares and ETFs.

Choose Hargreaves Lansdown if...

Investors who want the fullest service, research and support and will pay a premium for it.

Fees side by side

FeeFreetradeHargreaves Lansdown
Platform fee£0 on Basic; Standard £4.99/month; Plus £9.99/month (annual billing)0.35% on funds up to £250k (tiered lower above); shares capped at £45/year in an ISA and £150/year in a SIPP
Share dealing£0 commission£6.95 per trade (cut from £11.95 in March 2026)
Fund dealingETFs only, £0 commission£1.95 per trade (free via regular investing)
FX fee0.99% Basic, 0.59% Standard, 0.39% Plus1% on the first £5k, tiered lower above
Stocks & Shares ISAIncluded on all plansPlatform fee applies
SIPPIncluded on all plansPlatform fee applies
WithdrawalsFreeFree
Minimum to start£2£25/month or £100 lump sum

What customers say

Freetrade4.2

Around seven in ten reviewers rate it excellent, citing the clean app and helpful customer service.

Critical reviews focus on the 0.99% FX fee on the free plan and features being moved behind subscriptions.

Read Freetrade reviews on Trustpilot

Hargreaves Lansdown4.3

Service quality is the recurring theme: phone answered quickly, knowledgeable staff, smooth transfers.

Price. Even after the cuts, reviewers and commentators note cheaper alternatives for the same investments.

Read Hargreaves Lansdown reviews on Trustpilot

The longer view

Freetrade helped bring commission-free investing to the UK and keeps a genuinely free tier that now includes an ISA and a SIPP. The app is one of the simplest ways to buy your first share.

The catch is the FX fee. On the free plan you pay 0.99% every time you buy or sell a US stock, which adds up quickly. If most of your money goes into US shares, either upgrade to a paid plan for lower FX fees or compare against Trading 212's flat 0.15%.

Hargreaves Lansdown is the UK's largest DIY investment platform and leans into service: fast phone support, deep research and every account type you might need. The March 2026 fee cuts made it meaningfully cheaper, with fund fees down to 0.35% and share dealing at £6.95.

It is still rarely the cheapest option. You are paying for service and breadth, so the honest question is whether you will use them. If not, AJ Bell offers similar range for less.

Other comparisons worth a look

The broker matters less than the plan.

A 0.2% fee difference is worth optimising. Knowing whether you are saving enough in the first place is worth far more. Delphina models your pensions, ISAs and investments and tells you where you actually stand.