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Freetrade vs Vanguard: which should you pick?

Both are FCA regulated and FSCS protected. The real differences are fees, investment range and how each platform feels to use. Here is the honest comparison.

Fees verified July 2026. Capital at risk. Information, not financial advice.

The quick answer

Choose Freetrade if...

Beginners who want a simple app and are happy with shares and ETFs.

Choose Vanguard if...

Hands-off investors happy to hold only Vanguard index funds and LifeStrategy.

Fees side by side

FeeFreetradeVanguard
Platform fee£0 on Basic; Standard £4.99/month; Plus £9.99/month (annual billing)£4/month minimum below £32k; 0.15% above £32k, capped at £375/year
Share dealing£0 commissionNot available (funds and Vanguard ETFs only)
Fund dealingETFs only, £0 commissionFree
FX fee0.99% Basic, 0.59% Standard, 0.39% PlusNone (GBP funds)
Stocks & Shares ISAIncluded on all plansPlatform fee applies
SIPPIncluded on all plansPlatform fee applies
WithdrawalsFreeFree
Minimum to start£2£100/month or £500 lump sum

What customers say

Freetrade4.2

Around seven in ten reviewers rate it excellent, citing the clean app and helpful customer service.

Critical reviews focus on the 0.99% FX fee on the free plan and features being moved behind subscriptions.

Read Freetrade reviews on Trustpilot

Vanguard4

Long-term investors praise the low fund costs and the simplicity of LifeStrategy portfolios.

The £4 minimum monthly fee frustrated smaller investors when it landed, and some reviews mention slow customer service.

Read Vanguard reviews on Trustpilot

The longer view

Freetrade helped bring commission-free investing to the UK and keeps a genuinely free tier that now includes an ISA and a SIPP. The app is one of the simplest ways to buy your first share.

The catch is the FX fee. On the free plan you pay 0.99% every time you buy or sell a US stock, which adds up quickly. If most of your money goes into US shares, either upgrade to a paid plan for lower FX fees or compare against Trading 212's flat 0.15%.

Vanguard UK is the default answer for one-fund index investing. If your plan is a LifeStrategy or FTSE Global All Cap fund and nothing else, the combination of cheap funds and a capped 0.15% platform fee is excellent, especially above £32,000.

Below £32,000 the £4 monthly minimum changes the maths, and a free platform like Trading 212 or Prosper holding a similar Vanguard ETF can work out cheaper. You also cannot hold individual shares or other fund managers' products.

Other comparisons worth a look

The broker matters less than the plan.

A 0.2% fee difference is worth optimising. Knowing whether you are saving enough in the first place is worth far more. Delphina models your pensions, ISAs and investments and tells you where you actually stand.