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Questions to Ask Before Hiring a Financial Coach

Know what to ask so you can choose the right coach for you

9 June 2026

Before You Book Anything

These questions will help you understand what you are getting into and whether a particular coach is right for your situation.

A good coach will be happy to answer these questions before you commit. If they are evasive or defensive, that is a red flag.

Essential Questions

1. How are you paid? Do you earn commission on any products?

This is the most important question. Look for coaches who are paid a flat fee or subscription, not commission.

Red flag: If a coach earns commission from product providers, their recommendations may be biased.

2. What qualifications do you have?

In the UK, 'financial coach' is not a regulated title. Look for coaches with relevant financial qualifications (like the Diploma for Financial Advisors) and coaching certifications.

3. What happens in a typical coaching session?

A good session should review your progress, help you understand your options, and leave you with two or three specific actions. Avoid coaches who only lecture or do not give clear next steps.

4. How often will we meet and how do we communicate between sessions?

Look for regular sessions plus email access between sessions. Make sure you understand the communication boundaries.

5. Can I cancel ongoing coaching if it is not working?

You should be able to cancel with reasonable notice. Be wary of long-term contracts or difficult cancellation processes.

Red Flags to Watch For

Pushy sales tactics

If they pressure you to sign up immediately, walk away

Evasive about fees

If they will not clearly explain how they are paid, that is a problem

Promises of returns

No one can guarantee investment returns or financial outcomes

No clear next steps

Coaching should always leave you with specific actions to take

Questions to Ask Delphina

How are Delphina coaches paid?

Flat coaching fee. No commission from anyone.

What qualifications do Delphina coaches have?

Our coaches have the Diploma for Financial Advisors and coaching certifications.

Can I cancel anytime?

Yes. Cancel ongoing coaching with one month's notice, no questions asked.

Ready to Experience Coaching?

Book a free 15-minute discovery call to see if Delphina coaching is right for you.

Frequently Asked Questions

This is the most important question. Look for coaches who are paid a flat fee or coaching subscription, not commission on any financial products. If a coach earns commission from product providers, their recommendations may be biased toward products that pay them, not products that are best for you.