The scores
Plum reviews well where it is listed. Apple App Store (GB) has it at 4.7 out of 5 from 70,838 ratings.
Review scores by platform
Apple App Store (GB)
4.7/ 54.7 out of 5
Based on 70,838 ratings.
Retrieved 21 July 2026.
Read Plum reviews on Apple App Store (GB)(opens Apple App Store (GB) in a new tab)
Scores are whatever the platform showed on the date given. They move.
What reviewers praise
- 4.7 in the UK App Store from over 70,000 ratings
- Automated saving is the feature people say actually changed their balance
- The free Basic tier lets people try the idea before paying
What reviewers complain about
- Four tiers differentiated by interest rates and fee levels are hard to compare against each other
- The July 2025 restructure means a lot of published advice describes tiers that no longer exist
- Basic charges 0.93% on money market funds, which undercuts the idea of a free tier
What reviewers keep asking for
- No retirement or pension projection across everything you own
- No UK tax modelling on drawdown, allowances or thresholds
- Tells you money has been saved, not whether the amount is enough
How it compares feature by feature
This page is about what users say. For the feature comparison, see Delphina vs Plum.
What reviewers asked for that is missing
Those requests are roughly what Delphina is for. It is UK-first, so pensions, ISAs and UK tax are the default rather than a workaround, and the projections run to retirement rather than to month end.
It is not a replacement for what Plum is good at, and plenty of people sensibly run both. The free plan is £0, no card.
More on Plum
Plum: common questions
Yes. Plum is an established product in the investing category, with 70,838 ratings on Apple App Store (GB).
Four tiers differentiated by interest rates and fee levels are hard to compare against each other. The July 2025 restructure means a lot of published advice describes tiers that no longer exist. Basic charges 0.93% on money market funds, which undercuts the idea of a free tier.
No. Reviewers raise this directly: no retirement or pension projection across everything you own. Delphina is built around them, if that is the gap you are trying to close.
Read the volume as well as the score. Apple App Store (GB) shows 70,838 ratings, and a score built on a small number of reviews moves a long way on a handful of opinions. The same caveat applies to every product in this category, ours included.