Both are FCA-regulated and FSCS-protected. The real difference is fees, account types and how each platform feels to use. Verified against each provider’s published charges.
Fees verified July 2026. Capital at risk. Information, not financial advice.
Investors who want funds and shares on one platform without paying Hargreaves Lansdown prices.
People who want their investments chosen and managed for them, including in a Lifetime ISA or Junior ISA, and who prefer one percentage fee to dealing charges.
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Account availability verified July 2026. Capital at risk. Information, not financial advice.
Reviewers repeatedly mention that the platform is easy to use and communication is clear. AJ Bell has been Which? Recommended for eight years running.
Occasional gripes about transfer times and the dealing charge compared with app-only rivals.
Read AJ Bell reviews on TrustpilotWe have not verified current review themes, so read recent reviews on independent sites to see what customers say since the Nutmeg brand became J.P. Morgan Personal Investing in November 2025.
For problems customers report, check the most recent reviews, as older ones may refer to the service under the Nutmeg name.
Read J.P. Morgan Personal Investing reviews on Trustpilot| Fee | AJ Bell | J.P. Morgan Personal Investing |
|---|---|---|
| Platform fee | 0.25% on funds up to £250k (tiered lower above); shares capped at £3.50/month in an ISA and £10/month in a SIPP | Managed styles: 0.75% a year on the first £100k, 0.35% above. Fixed Allocation: 0.45%, then 0.25%. Inc. VAT; fund costs extra |
| Share dealing | £5.00 per trade | No dealing charges (managed service) |
| Fund dealing | £1.50 per trade | No trading charges; underlying ETF costs and market spread apply |
| FX fee | 0.75% on the first £10k, tiered lower above | Not applicable: managed portfolios |
| Stocks & Shares ISA | Platform fee applies, no separate ISA charge | Stocks & Shares ISA (not flexible), Lifetime ISA, Junior ISA. No cash ISA |
| SIPP | Platform fee applies, capped at £120/year for shares; no charge for flexi-access drawdown or transfer out; capped drawdown income £100 a year plus VAT | Yes: personal pension (SIPP), from £500 |
| Withdrawals | Free | No exit charge; in-specie transfers out £20 per line of stock |
| Minimum to start | £25/month or £500 lump sum | £500 (ISA, pension, GIA); £100 (Lifetime ISA, Junior ISA); £10,000 (Income) |
AJ Bell sits in the sweet spot between cheap app-only brokers and expensive full-service platforms. You get funds, shares, ETFs, a well-regarded SIPP and a Lifetime ISA, with caps that keep costs sensible for share investors.
It suits people who want one account for everything, particularly ETF investors who benefit from the £3.50 monthly cap in an ISA. Fund-heavy portfolios above six figures should compare the 0.25% fee against a flat-fee platform like Interactive Investor.
J.P. Morgan Personal Investing is what Nutmeg became. J.P. Morgan bought Nutmeg in 2021 and retired the Nutmeg brand on 3 November 2025. The service works the same way: you choose an investment style, and the portfolio is built and managed for you. It offers a Stocks & Shares ISA, Lifetime ISA, Junior ISA, personal pension (SIPP) and general investment account.
You pay one service fee instead of dealing charges: 0.75% a year on the first £100,000 in the managed styles and 0.35% above that, or 0.45% then 0.25% for Fixed Allocation. On £20,000 that is £150 a year before fund costs. The trade-off is cost against effort: you pay more than a self-directed platform's fee, and in return the portfolio is chosen and rebalanced for you.
It depends on what you hold and how often you trade. AJ Bell's platform fee is 0.25% on funds up to £250k (tiered lower above); shares capped at £3.50/month in an ISA and £10/month in a SIPP, against managed styles: 0.75% a year on the first £100k, 0.35% above. Fixed Allocation: 0.45%, then 0.25%. Inc. VAT; fund costs extra at J.P. Morgan Personal Investing. On dealing, AJ Bell charges £5.00 per trade for shares and £1.50 per trade for funds, while J.P. Morgan Personal Investing charges no dealing charges (managed service) for shares and no trading charges; underlying ETF costs and market spread apply for funds. Fees verified July 2026.
AJ Bell is best for investors who want funds and shares on one platform without paying Hargreaves Lansdown prices. J.P. Morgan Personal Investing is best for people who want their investments chosen and managed for them, including in a Lifetime ISA or Junior ISA, and who prefer one percentage fee to dealing charges. Both are FCA regulated and covered by the FSCS.
On AJ Bell's ISA: Platform fee applies, no separate ISA charge. On J.P. Morgan Personal Investing's ISA: Stocks & Shares ISA (not flexible), Lifetime ISA, Junior ISA. No cash ISA. Neither offers a flexible ISA, so anything you withdraw still counts against your annual allowance. Minimums are £25/month or £500 lump sum at AJ Bell and £500 (ISA, pension, GIA); £100 (Lifetime ISA, Junior ISA); £10,000 (Income) at J.P. Morgan Personal Investing.
AJ Bell offers a SIPP (platform fee applies, capped at £120/year for shares; no charge for flexi-access drawdown or transfer out; capped drawdown income £100 a year plus VAT). J.P. Morgan Personal Investing offers a SIPP (yes: personal pension (SIPP), from £500).
AJ Bell scores 4.8 out of 5 on Trustpilot (Excellent) from around 14,000 reviews. J.P. Morgan Personal Investing scores 4.1 out of 5 (Great) from 2,718 reviews, checked 9 October 2026. Occasional gripes about transfer times and the dealing charge compared with app-only rivals. For problems customers report, check the most recent reviews, as older ones may refer to the service under the Nutmeg name.
Yes. UK platforms accept ISA and SIPP transfers in, and you start the transfer with the receiving provider rather than the one you are leaving. AJ Bell charges free on withdrawals and J.P. Morgan Personal Investing charges no exit charge; in-specie transfers out £20 per line of stock. Transfer as cash and you are out of the market while it settles; transfer in specie and you keep your holdings but it takes longer.
AJ Bell or J.P. Morgan Personal Investing, the account is the easy part. What decides when you can retire is how much goes in and for how long. Delphina works that out from what you already hold and what you pay in each month.
Free to check. No card required. Takes about two minutes.