Press Kit
Everything you need to write about Delphina. Download logos, screenshots, and company information for media coverage.
Story Ideas
Compelling angles for your Delphina coverage
UK savers lost £7bn to inflation in 2025 while total personal debt reached £1.89 trillion. With only 9% getting proper financial advice and 67% turning to inadequate AI tools, explore why most UK households lack the guidance they need to protect their savings.
Key Data Points:
- • £7bn lost to inflation in 2025 (Yahoo Finance)
- • Total UK personal debt: £1.89 trillion (The Money Charity)
- • Only 9% of adults get professional financial advice (FCA)
- • 67% use general AI tools for financial guidance (Post Office)
The 35% gender pension gap and average £200k pots at age 55 reveal a UK retirement crisis. With only 8.6% of adults receiving professional financial advice and most turning to inadequate AI tools, women are disproportionately affected by the lack of proper retirement planning guidance.
Key Data Points:
- • 35% gender pension wealth gap (Pensions Policy Institute)
- • Average pension pot at age 55: £200k (DWP)
- • Only 8.6% receive professional financial advice (FCA)
- • Women most affected by advice gap (FCA research)
UK households are predicted to have £1000 extra in their pockets by the end of the Labour government, but with only 9% getting proper financial advice and 67% relying on inadequate AI tools, most people lack the guidance to maximize this economic opportunity and build long-term wealth.
Key Data Points:
- • £1000 extra predicted per household (ONS forecasts)
- • UK economy growing under Labour government (economic data)
- • Only 9% get professional financial advice (FCA)
- • 67% rely on inadequate AI tools (Post Office survey)
Company Overview
Product Name
Delphina
Tagline
Intelligent financial planning and net worth tracking
Description
Delphina is an intelligent financial planning platform that helps users track their net worth, manage assets and liabilities, and plan for their financial future. Using personalised insights, Delphina simplifies complex financial data into actionable guidance for better wealth management.
Founded
2025
Location
UK-based
Categories
Key Features
Net Worth Tracking
Real-time calculation of total assets and liabilities
Asset Management
Track investments, property, savings, and other assets
Scenario Planning
Model different financial scenarios and their outcomes
AI Insights
Get personalised financial guidance
Goal Setting
Set and track financial goals with progress monitoring
Data Visualization
Clear charts and graphs for financial overview
Logos & Brand Assets
Delphina logos for media use
Primary Logo
Primary Logo
Format: SVG, PNG
Usage: Primary brand identity
Background: Works on light backgrounds
Horizontal Logo
Horizontal Logo
Format: SVG, PNG
Usage: Headers, footers, horizontal layouts
Background: Works on light backgrounds
Icon Logo
Icon Logo
Format: SVG, PNG
Usage: App icons, favicons, small spaces
Background: Works on any background
Product Descriptions
Various description lengths for different use cases
Short Description (150 chars)
Intelligent financial planning and net worth tracking. Build wealth smarter with Delphina.
Character Count: 149
Usage: Social media bios, headlines
Tone: Direct and benefit-focused
Medium Description (300 chars)
Delphina helps you track your net worth, manage assets, and plan your financial future. Get personalised insights to make better financial decisions and achieve your goals faster.
Character Count: 298
Usage: Directory listings, brief descriptions
Tone: Informative and benefit-driven
Long Description (500 chars)
Delphina is an intelligent financial planning platform designed to help you take control of your financial future. Track your complete net worth across all assets and liabilities, use scenario planning to model different financial outcomes, and get personalised guidance to optimise your wealth management strategy. Perfect for individuals who want to move beyond simple budgeting and start making strategic financial decisions.
Character Count: 498
Usage: Full descriptions, articles
Tone: Comprehensive and strategic
Comprehensive Description (2000 chars)
Delphina is an intelligent financial planning platform that revolutionises how individuals in the UK approach wealth management and financial decision-making. Our comprehensive platform combines cutting-edge AI technology with proven financial planning principles to deliver personalised guidance that helps users build lasting wealth and achieve their financial goals with confidence.
Complete Net Worth Tracking: Monitor all your assets and liabilities in one unified dashboard. From property and investments to savings and debts, Delphina provides a real-time, comprehensive view of your financial position, helping you understand exactly where you stand and how you're progressing toward your goals.
AI-Powered Financial Guidance: Receive personalised insights and guidance based on your unique financial situation. Our intelligent system analyses your spending patterns, investment performance, and financial goals to provide actionable guidance that helps you optimise your wealth management strategy and make smarter financial decisions.
Advanced Scenario Planning: Model different financial scenarios and their potential outcomes with our sophisticated planning tools. Whether you're planning for retirement, considering a major purchase, or exploring investment strategies, Delphina helps you understand the long-term impact of your decisions and choose the optimal path forward.
Designed specifically for the UK market, Delphina understands local financial regulations, tax considerations, and investment opportunities. Our platform supports multiple currencies, integrates with UK financial institutions, and provides guidance that's relevant to your specific circumstances. Whether you're just starting your financial journey or you're an experienced investor looking to optimise your strategy, Delphina adapts to your needs and grows with you over time.
With Delphina, you're not just tracking numbers - you're building a comprehensive financial future. Our combination of intelligent technology, personalised guidance, and powerful planning tools makes sophisticated financial planning accessible to everyone, regardless of their experience level or current financial situation. Take control of your financial destiny with Delphina and discover the confidence that comes from having a clear, actionable plan for building lasting wealth.
Character Count: 1,998
Usage: Press releases, detailed articles, comprehensive profiles
Tone: Professional, comprehensive, and benefit-focused
Format: Paragraph-based with key bullet points
Brand Guidelines
Quick reference for brand usage
Colour Palette
Primary
#1a1a1a
Main brand color
Positive
#14b8a6
Success, growth
Authority
#0891b2
Trust, expertise
Negative
#f43f5e
Errors, warnings
Usage Guidelines
Do's
- ✓Maintain aspect ratio
- ✓Use high resolution assets
- ✓Provide attribution
- ✓Maintain clear space around logo
Don'ts
- ✗Alter logo colors
- ✗Add effects or filters
- ✗Stretch or distort logo
- ✗Crowd logo space
B2B Partnerships
Partner with Delphina to enhance your financial advisory services
For Financial Advisors
Delphina provides comprehensive tools for Independent Financial Advisors (IFAs) and financial coaches to better serve their clients with data-driven insights and professional reporting.
Client Dashboard
Professional client portfolio overview and reporting
Collaborative Planning
Work together with clients on financial scenarios and goals
Professional Tools
Advanced analytics and reporting for advisory services
Partnership Benefits
Partner with Delphina to enhance your service offering, improve client engagement, and grow your practice with cutting-edge financial technology.
White-Label Solutions
Brand Delphina tools as your own client portal
Revenue Sharing
Earn commissions on client subscriptions and premium features
Training & Support
Comprehensive onboarding and ongoing technical support
Target Audience
Who Delphina serves best
Wealth Builders
Aged 35-55, £150k+ income, building wealth for the future
Pre-Retirees
Aged 55-90, planning retirement and managing existing wealth
Financial Advisors
IFAs and coaches seeking better client tools and insights
Tech Professionals
Tech-savvy individuals wanting sophisticated financial planning
Retirement Planning Excellence
Specialized tools for retirement and long-term wealth management
Retirement Planning Tools
Retirement Projections
Model different retirement dates and lifestyle scenarios
Pension Optimisation
UK pension planning with tax efficiency strategies
Long-Term Care Planning
Plan for healthcare costs and long-term care needs
Estate Planning
Wealth transfer and inheritance tax planning
Why Choose Delphina for Retirement?
Delphina is specifically designed for UK retirement planning, combining sophisticated modeling with practical guidance to help you achieve the retirement you want.
UK-Specific Calculations
State pension, tax allowances, and UK-specific retirement rules
Risk Management
Market volatility and longevity risk modeling
Professional Guidance
Access to financial advisors and retirement planning experts
Media Contact
Get in touch for interviews, demos, and additional information
Press Inquiries
Response Time
Within 2 hours for media inquiries
Available For
Interviews, demos, product walkthroughs, expert commentary
Founder Interviews
Founder
Syd Lawrence - CEO & Co-Founder
Direct Contact
[email protected]Expertise Areas
UK fintech, financial planning technology, AI in finance, retirement planning
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