Both are FCA regulated and FSCS protected. The real differences are fees, investment range and how each platform feels to use. Here is the honest comparison.
Fees verified July 2026. Capital at risk. Information, not financial advice.
Investors who want funds and shares on one platform without paying Hargreaves Lansdown prices.
Beginners building a habit, and first-time buyers using the Lifetime ISA.
| Fee | AJ Bell | Moneybox |
|---|---|---|
| Platform fee | 0.25% on funds up to £250k (tiered lower above); shares capped at £3.50/month in an ISA and £10/month in a SIPP | £1/month subscription plus 0.45% platform fee |
| Share dealing | £5.00 per trade | US stocks available, 0.45% FX fee |
| Fund dealing | £1.50 per trade | Free (fund fees apply) |
| FX fee | 0.75% on the first £10k, tiered lower above | 0.45% on US stocks |
| Stocks & Shares ISA | Platform fee applies, no separate ISA charge | Subscription plus 0.45% applies |
| SIPP | Platform fee applies, capped at £120/year for shares | 0.45% platform fee (0.15% above £100k), no subscription |
| Withdrawals | Free | Free |
| Minimum to start | £25/month or £500 lump sum | £1 |
Reviewers repeatedly mention that the platform is easy to use and communication is clear. AJ Bell has been Which? Recommended for eight years running.
Occasional gripes about transfer times and the dealing charge compared with app-only rivals.
Read AJ Bell reviews on TrustpilotUsers love the round-ups, the goal-based design and how painless it makes starting. 93% of customers surveyed in 2026 would recommend it.
The combined £1/month plus 0.45% is repeatedly flagged as expensive for small balances.
Read Moneybox reviews on TrustpilotAJ Bell sits in the sweet spot between cheap app-only brokers and expensive full-service platforms. You get funds, shares, ETFs, a well-regarded SIPP and a Lifetime ISA, with caps that keep costs sensible for share investors.
It suits people who want one account for everything, particularly ETF investors who benefit from the £3.50 monthly cap in an ISA. Fund-heavy portfolios above six figures should compare the 0.25% fee against a flat-fee platform like Interactive Investor.
Moneybox is designed for getting started. Round-ups, weekly deposits and simple starter portfolios remove the friction that stops most people investing, and its Lifetime ISA is one of the most popular routes to a first home deposit.
The convenience has a price: £1 a month plus 0.45% is one of the higher fee stacks here once your balance grows. It is a great first platform, and many users graduate to cheaper ones later.
A 0.2% fee difference is worth optimising. Knowing whether you are saving enough in the first place is worth far more. Delphina models your pensions, ISAs and investments and tells you where you actually stand.