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Delphina vs Marloo: what Marloo costs and who each is for

Marloo is software for financial advisers. Delphina is for the person whose money it is.

If you searched for Marloo, you are probably either pricing software for an advice firm or looking for a way to see your own finances clearly. These are different products for different people. Marloo records and writes up adviser meetings, then turns them into notes, tasks and advice documents. Delphina is a personal financial clarity platform for UK households. You add your balances, pensions and investments, or upload statements, and see where you stand and what to do next.

How much does Marloo cost?

Marloo's UK pricing page lists four plans. Free costs nothing, needs no card and covers your first 10 meetings. Plus is £99 per user a month plus VAT, with unlimited meetings and templates, and support staff do not count as paid users. Pro is £349 per user a month plus VAT and adds advice document workflows. Enterprise is priced on request. Annual billing is available through Marloo's sales team, and you can cancel at any time. Prices checked on marloo.com on 9 October 2026.

Marloo is built for financial advisers and their support staff, across wealth management, financial planning, mortgages and insurance. It is not a tool for managing your own money. Delphina is a consumer product. It is free on the £0 plan, with Wealth Builder at £9.99 a month and Investor at £19.99 a month.

Where Marloo stops if you are not an adviser

Built for advisers

Marloo is designed for advice firms to run client meetings and paperwork. It is not set up for you to manage your own money.

Meetings and advice paperwork

Marloo writes meeting notes, drafts emails and advice documents, fills forms and tracks tasks for the adviser. It does not give you a view of your own finances.

Priced per adviser

Paid plans are £99 or £349 per user a month plus VAT, priced for advice firms rather than households.

Assumes professional knowledge

Its outputs are written for advisers who already understand financial planning and compliance.

Focused on the adviser's workflow

Its features centre on client meetings, documents and compliance, not on budgeting, net worth or retirement projections for you.

Not self-serve for your money

If your adviser uses Marloo, you see its output through them. You cannot sign up and use it to see where you stand.

Quick Feature Comparison

FeatureMarlooDelphina
Automatic Transaction Categorisation✗✓
Investment Tracking✗✓
Long-term projections✗✓
Scenario Planning & 'What-if' Analysis✗✓
Personalised monthly actions for your own money✗✓
Statement upload (CSV and PDF) with automatic categorisation✗✓
Retirement Planning✗✓
Net Worth Tracking✗✓
FIRE Calculations✗✓
DIY Personal Planning✗✓

Feature Comparison

Target User & Purpose

Marloo

Designed specifically for financial advisers to automate meeting notes and client documentation. Focuses on improving adviser efficiency and reducing administrative burden.

Delphina

Built for individuals and families to manage their personal finances. Provides comprehensive tools for budgeting, goal setting, investment tracking, and long-term financial planning.

Core Functionality

Marloo

AI note-taking and summaries of client meetings, plus advice documents, form filling, tasks and email drafts for advisers.

Delphina

Personal financial clarity: your spending, savings, investments, pensions and property in one picture, with projections and "what if" scenarios.

Long-term view

Marloo

No personal financial planning capabilities. Focuses on meeting documentation rather than helping users plan their financial future or track progress.

Delphina

Retirement projections, FIRE calculations, goal tracking and "what if" scenarios built around UK rules for ISAs, pensions and tax.

Budgeting & Expense Management

Marloo

No budgeting or expense tracking features. Users cannot monitor spending, categorise expenses, or manage their personal budget through the platform.

Delphina

Upload CSV or PDF statements and Delphina sorts your spending into categories, so you can see where your money goes each month.

Investment & Asset Tracking

Marloo

No investment or asset tracking capabilities. Cannot monitor portfolio performance, track asset allocation, or provide investment insights.

Delphina

Add your ISAs, pensions and investment accounts and update the values yourself, then see your full picture and how it could grow.

Who Should Choose What?

Choose Marloo if you're:

  • • A financial adviser
  • • Need to automate client meeting notes
  • • Want to save time on documentation
  • • Manage multiple client relationships
  • • Need AI-powered transcription services
  • • Focus on advisory services, not personal planning

Choose Delphina if you're:

  • • An individual managing personal finances
  • • Need comprehensive budgeting tools
  • • Planning for retirement or FIRE
  • • Want to track investments and assets
  • • Need financial goal setting and tracking
  • • Looking for affordable personal finance solutions

Know where you stand

See your whole financial picture in one place and the two or three things worth doing this month. Free to start.

More from Delphina

Your whole picture

Your spending, savings, pensions and property in one picture.

Investments and net worth

Add your investments and assets and see your net worth in one place.

Frequently Asked Questions

How much does Marloo cost?

In the UK, Marloo has a free plan covering your first 10 meetings, Plus at £99 per user a month plus VAT, Pro at £349 per user a month plus VAT, and custom-priced Enterprise plans for larger teams. Annual billing is available through its sales team. Prices checked on marloo.com on 9 October 2026.

Is Marloo for individuals or financial advisers?

Financial advisers. Marloo is built for advisers and support staff in wealth management, financial planning, mortgages and insurance, to record meetings and produce notes, tasks and advice documents. It is not designed for managing your own money. If you want a clear picture of your own finances, that is what Delphina is for.

How is Delphina different from Marloo?

They are for different people. Marloo is software that advisers use to run client meetings and paperwork. Delphina is a personal financial clarity platform for UK households. You add your balances or upload statements, and see where you stand, whether you are on track, and what to do next.

Is Delphina cheaper than Marloo?

Yes, but they are priced for different buyers. Marloo's paid UK plans are £99 or £349 per adviser a month plus VAT, paid by advice firms. Delphina is £0 on the free plan, £9.99 a month for Wealth Builder and £19.99 a month for Investor, paid by individuals for their own finances.

Can Delphina show me the long term?

Yes. Delphina includes retirement projections and "what if" scenarios, so you can see how the choices you make today could play out over the years ahead.

What does Delphina include?

Your accounts, investments, pensions and property in one view, spending sorted into categories from your uploaded statements, retirement and FIRE projections, "what if" scenarios, and a short list of what to act on this month.

Is Delphina built for UK users?

Yes. Delphina is built around UK rules: ISAs and their allowances, workplace and personal pensions, the State Pension and UK tax.